The Story of Qin Ju and Ermo

Introduction The essay is a comparison of two major films, ‘The Story of Qin Ju’ released back in 1992 and ‘Ermo’ released in 1994. It is worth noting that both the films are of Chinese background. The two are under the genre comedy drama films directed Zhang Yimou (The story of Qin Ju) and Zhou Xiaowen (Ermo).Advertising We will write a custom term paper sample on The Story of Qin Ju and Ermo specifically for you for only $16.05 $11/page Learn More The two films have two female protagonists developing different themes as well as other characters. Concerning ‘The story of Qin Ju’, the main actress Qin Ju although she is expectant and she was in her last trimester could not burry her head in the sand after seeing her husband kicked several times in the groin. She decided to visit the town and face the bureaucratic system of justice in her city. Through several appeal, Qin Ju secured justice. However, when she was abo ut to deliver, she experienced some complication. Her husbands went ahead to wake the village head who later saved her life as Qin Ju was taken to the hospital and safely delivered a baby boy. Officials came to the village and took an x-ray of Qin Ju husband which later showed that he had a broken rib. The headman was taken to jail for a period of fifteen days. Her efforts of trying to block this did not yield any fruit. Ermo on the other hand is about a Chinese woman, Ermo who is hard working. Since her husband who was a chief suffers from a health complication that prevent him from undertaking any meaningful duties, she is responsible for taking care of him and their child by selling noodles. However Ermo is in some sort of competition and jealous with her neighbour who has a television set although no child. This means that every other child including Ermo’s son would wish to be in that family. For this reason she went an extra mile working outside her village so that she could afford the biggest television set ever seen in the village. Her quest of owning such a TV has ruined her family. Ideally, the culture of Chinese people is being washed away by westernization.Advertising Looking for term paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Similarities between the protagonists A critical analysis of these two films clearly leaves the viewer with some incidences that are similar to both the protagonists; Qin Ju and Ermo. First and foremost, both the actresses are fully performing the duties of a woman based on the Chinese culture. We are told for instance from the onset that Qin Ju was not only living with her husband and their father but also with her sister. This is a clear indication that she performed her duties as a woman to ensure that the bond between family members is strong. Additionally, it is evident enough that she is performing her duties as a woman when she was pregnant f or her husband. Similarly, Ermo acts on the similar position as Qin Ju. This is exemplified by the fact that since her husband who was a village head got sick and could not do any meaningful work, she took the mantle and engaged herself in selling noodles so that she could take care of her family. Her family constituted the ailing husband and their only son. According to Chinese culture, it is rare to see a woman buying medicine for her husband which Ermo does. This depicts the love and care she has to her family. The same is also the case with Qin Ju who went to the bitter end trying to ensure that her husband’s case is satisfactorily handled. However it is quite odd for the women to take roles that are reserved for men for instance providing and taking care of the family (Ermo) and fighting for justice as in the case of Qin Ju. In my view, both female protagonists depict the new phase of China. Although both are women who are supposed to assume duties and responsibilities t hat opt to fit their gender, they went and extra mile in ensuring that justice is served and the family acquires material things; that is for Qin Ju and Ermo respectively. We see that Qin Ju struggled so much to ensure that justice is done for her husband who was kicked mercilessly on the groin by the village headman. She was determined to take the pain and scolding provided her husband’s case is treated to her satisfaction; this is despite the fact that she was pregnant and was about to deliver.Advertising We will write a custom term paper sample on The Story of Qin Ju and Ermo specifically for you for only $16.05 $11/page Learn More Ermo reflects the new China depicted by the financial independence and empowerment she has this fills the role of old China which is represented by her ailing husband who was once a chief. The bottom line when considering these two characters is that they are determined and are very hard working. Additionally the tw o protagonists come from a poor background. This I mean in terms of finances. For instance when Qin Ju was travelling to the city she had to sell on several occasion dried hot pepper so that they could raise bus fare. Similarly, Ermo who was obsessed with the desire to buy a big TV had no money and she was compelled to continue selling her noodles outside her village. I can also say that the two women exhibited high standards of morality. There is no incident that Qin Ju has been shown to engage in extra marital affairs or disrespect her husband. On the same note, although Ermo husband was impotent due to sickness, she did not give in to the sexual advances she received from the ‘Blind man’. Ideally the two female protagonists are vehicle of change (political, cultural and social) that China will experience in future. Differences between the protagonists Although there are similarities between the two main actresses of the films; there are some differences between them. One such difference is with regards to what drove their action. For Ermo, it is evident that it was jealous that drove her to acquire a television set that is huge and very expensive for her family. Viewers understand that her quest to buy a TV is purely as a result of her neighbour acquiring one. This leaves Ermo to be seen as a materialist and jealous person. This leaves her to be branded a greedy person since it is rumoured that the TV she wants to buy is so expensive that even the country leader cannot afford. On the other hand, Qin Ju fight for justice is purely guided by injustice done to her husband by the village headman. She considers this to be uncouth and against fundamental human rights and she believes that if nothing is done then the same will repeat itself in future.Advertising Looking for term paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Similarly, it is worth noting that the actions of the two lead to different outcomes. For instance, the desire of Ermo to go to the city and engage in activities that will earn her more money has jeopardized her relationship with her family. On the other hand, the relationship between Qin Ju and her family has indeed grown stronger. This is because her husband has realized that she cares for him so much that she sought justice for him through the right path. It is worth mentioning that while Ermo did not get the satisfaction she desired Qin Ju was at the end of the day satisfied. However, she was unable to prevent the police from taking the village head to jail for fifteen days as she believed he was the one who saved her life that fateful night when she was in labour pains. There are several differences between these female protagonists in the films, from my own analysis the character Qiu Ju from the film The Story of Qiu Ju, is tolerant and very persistent, while Ermo, from the fi lm Ermo is not tolerant but hasty and over ambitious. The tolerant nature of Qiu Ju is portrayed in the film from the moment her husband was injured by the political leader. She opts to follow her heart thus ensure that her demands are taken care of thus providing her ailing husband with the proper treatment that she would ever offer to him, this is when she swore to the politician that she will take him to court for his action. While Ermo is intolerant when she conducts her activities as a result of competition and pride, this is when she said to Blindman that she will buy a bigger TV set than his and it will be the envy of the village. Conclusion From the review of the two films; the story of Qin Ju and Ermo, it is evident that they are Chinese comedy drama films. The story line is about Chinese women who are striving to make the lives of their families’ better one by fighting for justice while the other aimed at acquiring material things, TV set. It is worth noting that th e two female protagonists have a lot in common for instance they are hard-working, determined as well as being the face of change in China. However, they do exhibit differences for instance Ermo is materialistic while Qin Ju is not, the driving force for their actions are totally different as Ermo is driven by jealousy and greed while Qin Ju is driven by the desire to fight for justice. Works Cited Ermo. Dir. Zhou Xiaown. Prod. Chen Kunming Jimmy Tan. DVD. Sony Pictures Classics, 1994. The Story of Qin Ju. Dir. Yimou Zhang. Prod. Yiting Feng Kwok ma Fung. DVD. Sony Pictures Classics, 1992. This term paper on The Story of Qin Ju and Ermo was written and submitted by user Kieran Sloan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Geography of Jamaica

Geography of Jamaica Population: 2,847,232 (July 2010 estimate)Capital: KingstonArea: 4,243 square miles (10,991 sq km)Coastline: 635 miles (1,022 km)Highest Point: Blue Mountain Peak at 7,401 feet (2,256 m)Jamaica is an island nation in the West Indies located in the Caribbean Sea. It is south of Cuba and for comparison, it is just under the size of the United States state of Connecticut. Jamaica is 145 miles (234 km) in length and 50 miles (80 km) in width at its widest point. Today, the country is a popular tourist destination and it has a native population of 2.8 million people. History of Jamaica The first inhabitants of Jamaica were the Arawaks from South America. In 1494, Christopher Columbus was the first European to reach and explore the island. Beginning in 1510, Spain began to inhabit the area and by that time, the Arawaks began to die off due to disease and war that came with the European settlers.In 1655, the British arrived in Jamaica and took the island from Spain. Shortly thereafter in 1670, Britain took full formal control of Jamaica.Throughout most of its history, Jamaica was known for its sugar production. In the late 1930s, Jamaica began to gain its independence from Britain and it had its first local elections in 1944. In 1962, Jamaica gained full independence but still remains a member of the British Commonwealth.Following its independence, Jamaicas economy began to grow but in the 1980s, it was hit by a severe recession. Shortly thereafter, however, its economy began to grow and tourism became a popular industry. In the late 1990s and early 2000s, drug traff icking, and the related violence became a problem in Jamaica. Today, Jamaicas economy is still based largely on tourism and the related service sector and it has recently held various free democratic elections. For example, in 2006 Jamaica elected its first female Prime Minister, Portia Simpson Miller.​ Government of Jamaica Jamaicas government is considered a constitutional parliamentary democracy and a Commonwealth realm. It has an executive branch with Queen Elizabeth II as chief of state and a local position of head of state. Jamaica also has a legislative branch with a bicameral Parliament consisting of the Senate and House of Representatives. Jamaicas judicial branch is made up of a Supreme Court, Court of Appeal, Privy Council in the U.K. and the Caribbean Court of Justice.Jamaica is divided  in 14 parishes for local administration. Economy and Land Use in Jamaica Since tourism is a large part of Jamaicas economy, services and the related industries represent a significant portion of the countrys overall economy. Tourism revenues alone account for 20% of Jamaicas gross domestic product. Other industries in Jamaica include bauxite/alumina, agricultural processing, light manufacturing, rum, cement, metal, paper, chemical products and telecommunications. Agriculture is also a big part of Jamaicas economy and its biggest products are sugarcane, bananas, coffee, citrus, yams, ackees, vegetables, poultry, goats, milk, crustaceans, and mollusks. Unemployment is high in Jamaica and as a result, the country has high crime rates and violence related to drug trafficking. Geography of Jamaica Jamaica has a varied topography with rugged mountains, some of which are volcanic, and narrow valleys and a coastal plain. It is located 90 miles (145 km) south of Cuba and 100 miles (161 km) west of Haiti.The climate of Jamaica is tropical and hot and humid on its coast and temperate inland. Kingston, Jamaicas capital has an average July high temperature of 90 °F (32 °C) and a January average low of 66 °F (19 °C). Sources Central Intelligence Agency.  CIA - The World Factbook - Jamaica.  https://www.cia.gov/library/publications/the-world-factbook/geos/jm.html Infoplease. (n.d.).  Jamaica: History, Geography, Government, and Culture - Infoplease.com.infoplease.com/ipa/A0107662.html United States Department of State. (29 December 2009).  Jamaica.  state.gov/r/pa/ei/bgn/2032.htm

General Motors Article Example | Topics and Well Written Essays - 750 words

General Motors - Article Example Bowen and Radhakrishna (1991) define motivation as a force that makes an organism or a person to respond. Thus an effective manager must be aware of the various factors that induce his or her employees to behave in a certain way. One of the significance theories that early managers adopted in their management was related to the appetitive function. According to this theory, the result of motivated employees which is the outcome of the forces and stimulus provided by the employers is brought about by imagination, memory as well as perception.According to James (2010) in his article on understanding employee’s motivation, staffs are not only motivated by salary increment but also by other factors such as more responsibilities, training, and shifts among others. Additionally, James (2010) covers the Hawthorne studies that sought to indicate the significance of human relations to the managers especially in focusing at the motivation and the needs of the employees. Two major ways t hat GM can emulate to maintain a productive work force is through provision of extrinsic and intrinsic motivators. Intrinsic factors include recognition of the hard working employees. This may be undertaken by promoting them or making them to be team leaders. On the other hard, James (2010) argues that a firm can provide job security and increased salaries as key extrinsic factors. James depicts that managers should also ensure equity among the employees as a way of motivating them. Equity is attained when the ratio of a worker’s output over inputs is the same with that of other employees (James, 2010). Studies undertaken by Adams (1965) indicate that for managers to effectively motivate their employees, it is paramount to first understand their goals. This is based on the fact that the goals of the employees vary. Through the provision of hygiene factors that include security, safety, salary, fringe benefits among others Adams (1965) argues that employees are powerfully motivated. Thus it is paramount for the GM managers to determine what their employees like and dislike so as to identify the appropriate hygiene factor to emulate. Adams (1965) argues that employees like six major aspect to improve their performance. First is achievement. This implies that workers are motivated when tangible goals are derived from their efforts. Secondly, employees like to be appreciated and recognized by their managers and other workers. Thirdly, employees are motivated by the work itself. For example, employees who enjoy working in garages will be more motivated if the GM managers take them to the production facility. Fourthly, workers are motivated when their responsibilities are increased. Fifthly, labor force is significantly motivated through promotion and advancement within their firm. In the same way, workers performance is enhanced when a company creates opportunities for growth. This can be undertaken by ensuring that workers are given ample opportunities to undertake part time courses either within the firm or from high institutions of learning. To ensure its employees in various parts of the word are motivated and are focused at attaining their own goals and those of the organization, General Motors should adopt McClelland's Human

The Linguistic Turn Essay Example | Topics and Well Written Essays - 1000 words

The Linguistic Turn - Essay Example All of the students stand in two lines; each team tries to answer the questions faster than its opponents. It is not difficult to see that students are having fun from such activities. During the second lesson, students are asked to write a sentence on the required topic. They are given only five minutes to complete this task. Here we also see that students are divided into groups. The teacher motivates the students to interact with each other. Students help each other and try to find and correct mistakes. A teacher checks an assignment together with the students. Video Analysis Application of Theory It is necessary to stress that the first teacher resorts to the use of several group management techniques in the video. They are the following ones: 1) focusing, 2) direct instruction, 3) monitoring, 4) modeling and 5) positive discipline (Omrod 67). The role of the teacher is extremely important. She directs students’ interaction, group, and teamwork and often steps aside, in or der to give students an opportunity to be active and take part in the learning process. This makes progress more effectively. The teacher is constantly addressing the students and this is a very good motivator for them. The second lesson gives an opportunity to pay attention to various authentic materials and their importance in the learning process. Thus, authentic materials are used by native speakers of a language for actual communication. They are good tools for teaching and learning. These materials make every lesson interesting and unique. They may be applied to any topic and help learn more information. Thus, the teacher resorts to the use of bright cards for children to write. This helps to keep their attention focused on the task. It is not very difficult to see that in both the lessons the teachers apply the so-called â€Å"zone of proximal development.† This is a good way to make the process of students’ development faster. In both the videos the teachers tr y to give more complicated tasks that students can do. That is why they work in pairs and groups. They teach each other and cooperate in order to avoid any mistakes. It should be noted that both the teachers give their students social situations to practice their language skills. It is one of the best ways to teach because students see how to use knowledge in everyday life (Hylton, 236). In the first case, people work in groups and teams performing a situation suggested by the teacher. The majority of work is done orally. In the second case, the teacher also uses a social situation; more attention is paid to students’ writing skills (Omrad, 76). Student Response to Instruction The students listen to the teacher’s instruction very attentively and do not ask any questions. Everything seems to be understandable for them.

Public Relation (Proposal) Essay Example | Topics and Well Written Essays - 2500 words

Public Relation (Proposal) - Essay Example When looking at Draco Corp, an electronic store, it can be seen that specific changes need to be made with the website to begin altering the ways in which it is able to grow. The website can be enhanced to reflect the brand identity of the business while creating a sense of press relations through interactions, image and the presentation of the business. Examining the best approaches that Draco Corp can use for enhancing the website for larger consumer interactions, brand loyalty and trust will begin to change the associations which this business has for online transactions. Table of Contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 1.1 Problem Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦.4 1.2 Aims and Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 2.0 Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 2.1 Redeveloping and Redesigning the Site†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2.2 Web Site Content†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...7 2.3 Security and IT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...8 2.4 Promotional Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 2.5 Comparison to Competitors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.11 3.0 Conclusion and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 4.0 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 1.0 Introduction The ability to have a strong web presence is one which is able to provide a difference in functioning to businesses. The expansion into a global market and the legitimacy of a professional company is one which is specifically based on the alternatives to build an online portal where indi viduals can determine what is needed. When looking at various companies, it can be seen that there isn’t the ability to create the right image, leaving to a lack of representation with the online company. Draco Corp is an example of a company which has several branches and business interests worldwide. It works as a multinational company that is able to product and sell consumer electronics to a global market. However, the lack of a website is one which is creating difficulties when working against competitors and into an international field. Finding a different way to manage and change the online presence will also make a change in the functions of Draco Corp while allowing their global presence to move forward internationally. 1.1 Problem Statement Draco Corp is known internationally for selling consumer products with the focus of electronics. However, the world is now turning to technology and online portals to gather information, order from portals and to define what is n eeded from a business. It is now known that the basic business dynamics are located and expanding to move online, specifically because of the consumer demand to find the level of legitimacy of a company and to evaluate the products which are used from those that are online. At the same time, most consumers are aware of the needed elements of a website to ensure the proper growth and to understand what the reputation of a company is. If the right standards aren’t met, then most consumers will continue browsing to another website for the same products (Neumark, Zhang, Wall, 2006: p. 79). 1.2 Aims and Objectives For Draco Corp to keep up with the competition and to find the needs of the consumer awareness and growth there is also the need to expand the website so it is able to

Bama Team Essay Example for Free

Bama Team Essay Bama is a team based company that takes care of its employees to ensure business growth. The People Assurance System (PAS) not only trains and informs but also makes sure that employees know the key expectations for their performances.   The company’s leadership system provides the framework for the PAS and integrates the leaders’ responsibilities with HR systems so that business objectives can be achieved. When certain profitability objectives are met, employees are also given additional compensation. Applicants are hired based on basic requirements. Hourly employees are hired through a temporary employment agency. Professional, technical and management employees come from internships, external recruiters, personal references, nationsjob.com and job fairs. The leadership system has the Employee Success Discussions (ESD) and Organizational Development Discussions (ODD) where employees are given feedback and employee development opportunities. The ESD is a positive feedback system that provides the chance for hourly employees and their supervisors to discuss and plan performance issues.   The ODD provides management employees feedback from immediate bosses, customers, peers and direct reports. These observations are also used by the training staff to modify their training offerings. The company also has the â€Å"promote from within† philosophy that allows employees to advance their positions based on their own merits. The system also ensures the personal and professional growth of employees through tuition assistance programs, training programs, and technological and maintenance courses. All new employees are given on-the-job trainings.   Newly-hired managers are given a six hour session on culture, ethical standards and other company policies. Safety trainings have before and after evaluations that help assess development. The Six Sigma system assigns Black Belts that help teams attain goals. Update and just-in-time trainings that are extendable are given on applications and new processes. To ensure mastery, written course evaluations, in-class brainstorming of improvement ideas, post-testing, assessment and supervisors follow up. Bama ensures employee support, satisfaction and retention by having surveys (semi-annual and even anonymous), roundtables, and focus groups. The HR also addresses financial compensation, benefits, personal development (e.g. Fitness Center), involvement, recognition, communication and leisure through its services. Other measures like accident rates and employee retention are also taken into consideration. Employees are encouraged to give their improvement suggestions on human safety, product quality, processes to save time or money, equipment life and quality of life for employees through the Fresh Ideas Program. All employees, except for those paid hourly, get rewards and awards for it. Effective two-way communication is vital to Bama.   For this, the company has established the Bama Communication and Sharing Process, a roundtable process, an open door policy and the Bama News. The business systems infrastructure also encourages skill sharing across units, jobs and locations.   Two-way radios are also provided for efficiency. Healthy and safety of working environment are also priorities of Bama. It has a Key Elements plan, safety training programs and policies in place to secure implementation of safety laws..   Random drug testing is also done to ensure that Bama remains a drug-free workplace. Monthly safety audits are also done to see potential hazardous situations. Employees may also write Safety Work Orders or Near Miss Reports. Security systems like staff, fences, gates, pass-coded doors and surveillance cameras are also regularly assessed. Emergency and disaster preparedness provisions include planning (using ammonia refrigeration systems), training (e.g. CPR and fire safety), drills and multiple production lines.

Understanding Haemophilia :: Health Medicine

Understanding Haemophilia In the human body, each cell contains 23 pairs of chromosomes, one of each pair inherited through the egg from the mother, and the other inherited through the sperm of the father. Of these chromosomes, those that determine sex are X and Y. Females have XX and males have XY. In addition to the information on sex, 'the X chromosomes carry determinants for a number of other features of the body including the levels of factor VIII and factor IX.'1 If the genetic information determining the factor VIII and IX level is defective, haemophilia results. When this happens, the protein factors needed for normal blood clotting are effected. In males, the single X chromosome that is effected cannot compensate for the lack, and hence will show the defect. In females, however, only one of the two chromosomes will be abnormal. (unless she is unlucky enough to inherit haemophilia from both sides of the family, which is rare.)2 The other chromosome is likely to be normal and she can therefore compensate for this defect. There are two types of haemophilia, haemophilia A and B. Haemophilia A is a hereditary disorder in which bleeding is due to deficiency of the coagulation factor VIII (VIII:C)3. In most of the cases, this coagulant protein is reduced but in a rare amount of cases, this protein is present by immunoassay but defective.4 Haemophilia A is the most common severe bleeding disorder and approximately 1 in 10,000 males is effected. The most common types of bleeding are into the joints and muscles. Haemophilia is severe if the factor VIII:C levels are less that 1 %, they are moderate if the levels are 1-5% and they are mild if they levels become 5+%.5 Those with mild haemophilia bleed only in response to major trauma or surgery. As for the patients with severe haemophilia, they can bleed in response to relatively mild trauma and will bleed spontaneously. In haemophiliacs, the levels of the factor VIII:C are reduced. If the plasma from a haemophiliac person mixes with that of a normal person, the Partial thromboplastin time (PTT) should become normal. Failure of the PTT to become normal is automatically diagnostic of the presence of a factor VIII inhibitor. The standard treatment of the haemophiliacs is primarily the infusion of factor VIII concentrates, now heat-treated to reduce the chances of transmission of AIDS.6 In the case of minor bleeding, the factor VIII:C levels should only be raised to 25% with one infusion.

Final Project 1960 Time Capsule Essay

After receiving a very intriguing call from my colleagues, about a great time capsule find, I made my immediate departure for a little place we call the Red Zone previously known as Colorado. As I arrive I help my colleagues to unearth a time capsule from the period of the 1960s. We carefully opened the capsule that had intrigued us all so much to find five articles inside that told a great story of our past and of the decade beginning in 1960. The following is a summary of my findings within the capsule. The first of the five articles contained within the capsule was The Berlin Wall of 1961, also known as â€Å"The Iron Curtain†. This wall once more than 30 miles of barbed wire was a barrier between the Communist East Germany and the Democratic West Germany, became a series of concrete walls up to fifteen feet high, 96 miles long and guarded by towers armed with guards. After WWII Germany was split into four zones, three controlled by France, Britain, and The United States, and the other one by The Soviet Union; the Berlin Wall was constructed to separate the zone (East Germany) that was controlled by the Soviet Union from the zones (West Germany) controlled by France, Britain and the United States. It was here at the Berlin Wall that John F. Kennedy gave one of his memorable speeches, â€Å"There are many people in the world who really don’t understand, or say they don’t, what is the great issue between the free world and the Communist world. Let them come to B erlin. There are some who say that communism is the wave of the future. Let them come to Berlin. And there are some who say in Europe and elsewhere we can work with the Communists. Let them come to Berlin. And there are even a few who say that it is true that communism is an evil system, but it permits us to make economic progress. Lass’sie nach Berlin kommen. Let them come to Berlin.† The construction and demolition of the Berlin Wall(1989-90) are important milestones of the Cold War. The second item found in the capsule was the March on Washington of 1963. Attended by some 250,000 people, it was the largest demonstration ever seen in the nation’s capital, and one of the first to have extensive television coverage (Ross, 2007). The stated demands of the march were the passage of meaningful civil rights legislation; the elimination of racial segregation in public schools; protection for demonstrators against police brutality; a major public-works program to provide jobs; the passage of a law prohibiting racial discrimination in public and private hiring; a $2 an hour minimum wage; and self-government for the District of Columbia, which had a black majority (Ross,2007). Demanding jobs and freedom from the nation’s capital this march successfully pressured the Kennedy administration to initiate a civil rights bill in Congress. This is also when Martin Luther King gave his â€Å"I Have a Dream† speech. Although it wasn’t until the Civil Rights Act of 1964 that the demands of the march were met, it was a major point in the peaceful war for civil and equal rights for all Americans. Without this peaceful demonstration the civil rights movement could have been pushed even further back in its effort for an equal nation. The effects of this event can still be seen today as we are now seen as American rather than white and black or rich or poor. The third item discovered in the capsule was the assassination of President John F. Kennedy on November 22, 1963. On this day President Kennedy accompanied by his wife, John Connelly and his wife Nellie rode in a motorcade through the streets of Dallas, TX. It was during this ride that President Kennedy was shot around 12:30 pm the driver then rushed the President to Memorial Hospital where he was pronounced dead at 1:00pm. This horrible travesty shook America for years to come. News of the assassination changed the source of news from then on. Until this point newspapers had been the main source of news, until the assassination which brought on the longest uninterrupted television broadcast to date. The assassination also stuck fear in the African-Americans that the assassination would put a halt to the progress for civil rights. However, the assassination seemed to spur the civil rights movement which resulted in the Civil Rights Act of 1964 signed by President Lyndon Johnson. The assassination also changed the way the secret service operates today. Although during those times the President  was freer to move around openly, now secret service agents keep the president more secure and his availability limited. It is also thought that had the president not been assassinated the Vietnam War would have ended and many of our troops would not have died. The assassination opens up the possibility of â€Å"what if?†, and fueled conspiracy theorist for many, many years to come. This showed the weakness of American by its own hand. The fourth item in the capsule was the moon landing in 1969. July 16, 9:32am three astronauts (Neil Armstong, Buzz Aldridge, and Michael Collins) sit waiting for launch permission. By 9:44am they are in Earth orbit, July 20 at 10:56pm Neil Armstrong takes his first step on the moon. With more than half a billion people watching on television, he climbs down the ladder and proclaims: â€Å"That’s one small step for a man, one giant leap for mankind.† (htt5). This was proof of great technological advancement and completion of the challenge set forth by President Kennedy over nine years ago. Project Apollo took on a life of its own over the years and left an important legacy to both the nation and the proponents of space exploration. Its success was enormously significant, coming at a time when American society was in crisis (htt6). This event showed the world and Americans everywhere that The United States was still the ultimate power by demonstrating to the world what the United States could achieve. The moon landing changed the way we viewed the Earth as they pointed a small portable camera toward Earth, showing just how small and fragile the planet really is in the scheme of the universe. The samples taken and brought back from the moon landing opened up knew scientific testing and led the way to multiple other moon landings and advancing our knowledge of space itself. The last item in the intriguing capsule was the Woodstock Music Festival of 1969. This was a three day concert at Max Yasgur’s dairy farm in the town of Bethel. More than half a million people came together – united in a message of peace, openness and cultural expression – and demonstrated how a generation could be heard (htt7) Woodstock is committed to living by its principles – we believe in universal human rights, ethical business practices, unfettered creative expression, free trade, the loving care of our planet, the power of the individual to make a difference, and the  overwhelming impact of communities to act as agents of peaceful change (htt7). However, the festival involved music (rock ‘n roll), drugs, sex and nudity. This festival came at a time when American had been through hard times. With the Civil Rights Movement, the Vietnam War, and the assassination of Martin Luther King the United States was tired and weary. The peaceful concert changed the way music was marketed from then on, now knowing that fans were willing to give up popular amenities to have sight of the musicians they loved. The change on music and pop culture of the time was historic. In 1969, rock critic Ellen Sander appraised the immediate impact of the Festival this way: â€Å"No longer can the magical multicolored phenomenon of pop culture be overlooked or underrated. It’s happening everywhere, but now it has happened in one place at one time so hugely that it was indeed historic †¦. The audience was a much bigger story than the groups. It was major entertainment news that the line-up of talent was of such magnificence and magnitude (thirty-one acts, nineteen of which were colossal) †¦. These were, however, the least significant events of what happened over the Woodstock weekend. What happened was that the largest number of people ever assembled for any event other than a war lived together, intimately and meaningfully and with such natural good cheer that they turned on not only everyone surrounding them but the mass media, and, by extension, millions of others, young and old, particularly many elements hostile to the manifestations and ignorant of the substance of pop culture.† (htt8). This change in pop culture has left an undying footprint on the history of the world with its new found music, art and literary styles. It is clear after examining and researching the incredible articles within the time capsule that the 1960 era was an extreme time of change for the American people. This decade in our history so full of such life changing events not only in the United States but also in other countries that rely on support from the United States. Its story shows our ability to adapt to ever changing situations around us and the resilience of the American people. Whether it is fighting Communism, the loss of a great leader, fighting for our rights, landing on the moon, or expressing or freedom in culture we are a strong nation and when faced with a great challenge we answer that challenge with a great success. Although many have been lost  along the way as a whole we stand one nation, united. References (n.d.). Retrieved from http://www.tenfactsabout.co.uk/0003berlinwall.htm (n.d.). Retrieved from http://mlk-kpp01.stanford.edu/index.php/encyclopedia/encyclopedia/enc_march_on_washington_for_jobs_and_freedom/ (n.d.). Retrieved from â€Å"Civil Rights March on Washington (History, Facts, Martin Luther King Jr.) | Infoplease.com.† Infoplease. (n.d.). Retrieved from http://www.theguardian.com/world/2013/nov/19/john-f-kennedy-assassination-racial-equality-jfk (n.d.). Retrieved from http://www.nasa.gov/mission_pages/apollo/apollo11_40th.html (n.d.). Retrieved from http://history.nasa.gov/ap11-35ann/legacy.html (n.d.). Retrieved from http://www.woodstock.com/ (n.d.). Retrieved from http://www.woodstockpreservation.org/SignificanceStatement.htm http://www.u-s-history.com/pages/h1867.html. (n.d.).

Aos: Power – Lord of the Flies

Related Text â€Å"Lord of the flies† 1. Summarize the main ideas/themes of the text. * The loss of innocence * The invariable corruption of power * Savagery vs. Civilization * The reality of betrayal * ————————————————- The influence fear has on people ————————————————- Power is often a source of violence in  Lord of the Flies. The desire for power breaks down the boundaries set by rules and order, causes strife and competition, and governs the actions of many of the boys on the island.Once achieved, power has the ability to either improve or corrupt its holder. Ralph, the more noble of the two leaders on the island, is bettered by his position as chief; whereas Jack, the usurper, abuses his power for personal gain. ————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- There are several themes in â€Å"Lord of the flies†, including innocence, rules and order, fear, power, identity and religion. The text shows the audience to be more self-critical, that the fact not to believe in a good side of a human being and the fight for important values is what separates the human being from animals.The central theme of the text, Lord of the Flies, is power. The different aspects of power shown, is the invariable corruption of power, the reality of betrayal and the influence of fear. In the text, Jack is the antagonist, his like a dictator; he uses fear to control the boys on the island and manipulates them and uses them to his own advantage such as to get food and shelter. Jack uses a story of a non-existent beast to manipulate the other boys to follow his orders/ commands. The reason why the boys follow him and sees him as a leader is because he promised †˜protection from the beast’.A quote in the text that talks about the beast: â€Å"Fancy thinking the Beast was something you could hunt and kill! You knew, didn’t you? I’m part of you? Close, close, close! I’m the reason why it’s no go? Why things are what they are? † 2. What does this text tell us about power? ————————————————- Power is often a source of violence in  Ã¢â‚¬Å"Lord of the Flies†. In Lord of the Flies the idea of power is expressed this way, imagine a world where there were no rules, no laws, and no government to oversee the running of the country.The desire for power breaks down the boundaries set by rules and order, causes strife and competition, and governs the actions of many of the boys on the island. Once achieved, power has the ability to either improve or corrupt its holder. Ralph, the more noble of t he two leaders on the island, is bettered by his position as chief; whereas Jack, the usurper, abuses his power for personal gain. This shows us two different sides of power. ————————————————- Power is often used as a source of violence in the text, â€Å"Lord of the Flies†.The idea of power is expressed differently; imagine a world where there were no rules, no laws, and no government to oversee the running of the country. In â€Å"Lord of the Flies†, to gain power was competitive which meant strife. The desire for power breaks down the boundaries set by rules and order. Being the leader meant governing a group of boys on an island. Whenever power is achieved, power was either improved or corrupted on the leader. For example, Ralph and Jack were leaders for separates groups of boys on the island, the boys had their own choice on who they wanted to follow.It was between Ralph, the more noble of the two leaders, who was the more acceptable or bettered as being ‘chief’ (leader) and coordinated the boys to build a miniature civilization on the island, and Jack, the usurper, who used fear and manipulation to abuse his power for personal gain. It was discussed amongst the boys, â€Å"Which is better–to have laws and agree, or to hunt and kill? † With one side that showed freedom and equality, the other was a dictatorship, the text showed two very different sides of power. 3.Comment on the film techniques employed by the composer of this text. How do they contribute to the meaning of Power in the text? Brook's film opens with a very creepy montage consisting of pictures of a British boarding school intercut with planes flying over London with a haunting school chorus playing in the background. Brook's use of grainy black-and-white photography, plus the lack of any comprehensive musical score (remember Tom Hanks' â⠂¬Å"Castaway†? ), accentuates the bleakness of its surroundings and feelings of isolation.The movie can hardly be expected to capture fully every single intention of this highly complex novel (most don't), but it does respect Golding's words and captures the very essence of what he wanted to say. For that alone it should be applauded. Brook is able to compose beautiful sad visuals. ***SPOILERS*** These include the kinetic editing during the hunt for Ralph, Simon's dead body floating in the water arranged by the sad school chorus (depressing moment), Piggy's tragic demise that puts the 1990s remake laughable mirrored scene to shame, and the very scary feast that occurs at night followed by the dance.That scene, consisting of quick images, scary close-ups on the savages painted faces ————————————————- It is disturbing, haunting, and visually wonderful. —— ——————————————- In Peter Brook’s film, â€Å"Lord of the Flies†, released in 1963 was a black and white film. Although it was black and white film, it’s underrated and it’s still a classic, this is preferably better than the new remakes of this film. Some scenes are considered as disturbing and haunting but visually wonderful.Brook uses a very creepy montage in the opening scene showing pictures of a British boarding school with planes flying over London and a haunting school chorus playing in the background. Brooke uses grainy black and white photography and emphasizes the bleakness of its surroundings to create a feeling of isolation, which relates to a feeling of savagery vs. civilization. With Brook being able to compose beautiful sad visuals, he is able create the scene of Piggy’s tragedy with quick images, scary closer-up shots on the savages pai nted faces of the hunters (Jack’s tribe).This scene shows influence of fear, the invariable corruption of power/ losing control and a sense of savagery vs. civilization. 4. How does this text relate to your prescribed text i. e. George Orwell’s Animal Farm? Link each text by exploring three common aspects of Power. * well the power in the  lord of the flies  is jack's rise to control and leadership. he leads an army of corrupt boys who carry out his evil orders (set the island on fire, orders to kill ralph, etc. ) * in animal farm, napoleon takes the power from snowball and forms a dictatorship. e also has minions such as the dogs who carry out his tasks and corrupt orders. ————————————————- Ralph represents a democracy while Jack represents a totalitarian form of leadership. lead the boys into savagery   —————— ——————————- Want power, Greed or selfishness bring the destruction of the societies, ————————————————- In Animal Farm the animals hated the humans and were scared that they might take back the farm. Napoleon uses it as an excuse to keep the animals working.In Lord for the Flies the littluns are afraid of the â€Å"beast†. When Jack, Ralph, and Roger went and saw the beast, which is a parachute and a man, the biguns also got scared. ————————————————- The pigs took control and the other animals were in worst condition than they were in when the humans were in control. The boys ended up disagreeing and killing each other ————————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- â€Å"Lord of the flies† is very similar to the novel Animal Farm by George Orwell. They relate with a common theme of power.However, both are from different context but written for the same reason, â€Å"Lord of the Flies† is a story of humanity from a navy officer, which served in WWII, while Animal Farm is based on the Russian Revolution. The plot, the characters and the symbols are very similar. Three common aspects of power in these texts is the want of power, the control of power, the reality of betrayal. The antagonist in each text, both want power and used a belief to manipulate the others. In Animal Farm Napoleon tells the other animals to hate the humans and they were scared that the humans might take the farm back.Whereas in â€Å"Lord of the flies†, Jack tells the littleuns that there is a ‘beast’ on the island and if they worked for him, he would provide them with protection. A nother aspect is the control of power, in Animal Farm Napoleon takes the power from Snowball and forms a dictatorship. He uses the other animals to work for him, such as the dogs that carry out his tasks and corrupt orders. In â€Å"Lord of the Flies†, Jack rises to control and leadership. He carries out an army of corrupt boys to carry out his evil orders, similar to Animal Farm. Both Napoleon and Jack represent totalitarian forms of leadership.And lastly, the reality of betrayal was common in both texts. In Animal Farm the pigs had started to become like humans, wearing clothes, sleeping in beds, drinking alcohol and playing cards with humans in the farm house. The other animals saw them through a window and couldn’t tell whether they were pigs anymore or humans. In â€Å"Lord of the Flies†, Jack starts his own tribe with his hunters, the littleuns, he went to steal Piggy’s glasses, but Ralph went to look for it, then suddenly Jack stabs Ralph in the ba ck, but luckily Ralph survived.

Company Strategic Analysis on Unilever ICE Cream du Telecom

Company Strategic Analysis on Unilever ICE Cream du Telecom Background The Unilever Ice Cream division operates in a highly competitive environment. Ice cream is part of the company’s food business that has to compete with other companies in the fast moving consumer goods segment. The company is the biggest maker of ice cream in the world.Advertising We will write a custom essay sample on Company Strategic Analysis on Unilever ICE Cream du Telecom specifically for you for only $16.05 $11/page Learn More Customers are mainly retail buyers who shop from supermarkets and are increasingly taking on ice cream as a snack. Unilever Retail Industry Share (%) Industry Rank and Share of Revenue (%) 2008 2013 Rank Share of Revenue World Australasia Western Europe Latin America North America Eastern Europe Asia Pacific Middle East Africa 20.9 33.5 30.1 27.7 21.5 11.4 6.5 11.7 21.3 36.5 31.0 28.6 20.9 15.5 9.4 7.2 1 1 1 1 2 1 2 4 100 5.8 42.7 13.7 19.7 6.3 9.5 2.3 Figure 1: Euromonitor International-Statistic s The main Unilever ice cream brands in the UK are Ben Jerrys, Carte D’or, and Walls. The following graph displays the market share of the respective brands in UK in 2013. Figure 2: Ice cream number of users in UK (in 1000 people) (Statista 2015) Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 3: UK average purchase in grams per week per person (Statista 2015). Meanwhile, du telecom operates in a young, growing industry. It also benefits from its association with the United Arab Emirates government by being owned by several state agencies. du is enjoying a persistent increase in mobile data revenues. The business segment contributes about 30% of the total company revenue. The main challenge for du telecom is sustaining the cable infrastructure to provide 100% uptime on data business. Rivals like Etisalat and YahClick are already opting to use satellite links as ba ckups. du has to keep up with changing technologies to remain relevant in its business (du 2014). Figure 4: du mobile data revenue trend Competitive environment applications Five Forces du telecom in the UAE The threat of new entrants in the UAE telecom market remains low because of the low population of the country and the high cost of setting up the required infrastructure. New entrants also try to avoid the associated cost of having to upgrade their networks when new technologies become common. The industry in a duopoly served by Etisalat and du. However, there are smaller companies offering hybrid services in some specific telecom segments, such as data. Rivalry is very high as du tries to increase its market share to reach at least 50% of the market.Advertising We will write a custom essay sample on Company Strategic Analysis on Unilever ICE Cream du Telecom specifically for you for only $16.05 $11/page Learn More Currently, it has about 30% control of the market. In the industry, buyers can shift their service providers quickly, but du is doing all it can to sustain consumer loyalty by providing long-term contracts and increasing switching costs. Therefore, the bargaining power of buyers remains moderate. Meanwhile, the bargaining power of the suppliers is low because there are many global and national companies competing for contracts and tenders to supply equipment and services to the UAE telecom industry. In the UAE, telecom companies provide the same services, but they differentiate the services through customer care and market campaign presentations. Any changes in pricing by a rival will directly affect du telecom. Therefore, the threat of substitute products remains high. Mapping strategic groups, Unilever in the UK When mapping, Unilever uses demographics to divide markets and then follows through with the expectations of the particular age group segment. Ice cream flavours are made with the needs of the diverse custom ers in mind. Each company brand is for a specific market segment. For example, the Calippo, an ‘ice lolly’, is for children. Brands sold in the UK do not have to be launched in the country. In segmentation, Unilever also follows customer traits, where 29% are quality driven, 24% are individualistic, 19% are habitual shoppers, 14% are shelf stalkers, and 14% are conformists brand loyalists (Unilever 2013). The performance of different brands in the UK follows consumer income levels, with Magnum as the best-selling brand because it targets adults.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The marketing and sales strategy for Unilever UK is defined clearly. The company concentrates on its biggest brands, but it also ensures small ice cream brands have the required presence in retail stores. Packaging differs for all brands and the targeted price segment in the market. Brands focusing on impulse customers are mainly premium and mixed-priced. Those focusing on the take home market are available in all price variations, leading to the brand positioning structure displayed below. Company strategy applications Objective of du Telecom The company aims to maintain a progressive dividend policy for the shareholders. The objective provides a reference point, which also serves as the main unit of performance measurement. The other objective is to provide consumers with the best offerings in the world in terms of handsets, network technologies, and overall consumer experience. The company measures its commitment to this objective by evaluating the available choices offered to customers, the quality of its network compared to the rivals and industry standards, the innovativeness of its products and services measured by the frequency of upgrades, and the pricing of its products to reflect profit margins and market competitiveness. One minor objective of the company is to comply with the Emiratisation programs of the UAE government. It involves the hiring of many UAE nationals as workers. The company judges its performance towards this objective by the number of job applicants who are Emiratis and the turnover of Emirati employees annually. Objectives apply differently to functions and business units; the voice market segment pursues the call quality objective, while the customer care area aims to satisfy a higher number of customers (du 2015). Unilever Mergers and Acquisitions Unilever embraces mergers and acquisitions to take advantage of the emerging trends in the ice cream industry (Unilever 2013). It also does so to consolidate market share, reduce cos ts, and increase its economies of scale. The table below presents a summary of the company’s activities from 1959 to 1980 (Reinders 1999). The motive was to improve its access to relevant resources, which were critical to its business expansion. Therefore, the choice of target depended on freezer cabinets, cold stores, and transportation demands (Jones 2002). In 2014, the company finalized the acquisition of Talenti Gelato Sorbetto in a move that would enable Unilever increase its offerings for the ice cream market (Boyle 2014). 1959 Austria: Eskimo Australia: McNiven Bros France: Gella Portugal: Esquimea 1962 Canada: Good Humor Italy: Spica Netherlands: VAMI Sweden: Trollhatteglass 1960 Australia: Streets Denmark: Frisko Singapore: Cold Storage 1967 Italy: Eldorado 1961 Australia: Sennitt Denmark: Kronburg Netherlands: De Hoop Sweden: Gille-Glass USA: Good Humor 1971 Denmark: Sol Is 1973 Brazil: Alnasa Ireland: Hughes Brothers Switzerland: Gelber 1974 Italy: Chia vacci and Toserini Spain: Frigo 1977 France: Motta 1978 Australia: Amscol Acquisitions have happened within and outside Europe to make the company truly global and to enable it develop elaborate supply chains for the main ingredients of its ice cream brands. There are no notable mergers in the company’s history, which could be due to the company’s need to retain absolute control of its business. Acquisitions are helpful in reducing the costs of operation. They also help Unilever to become diverse. The company targets small firms that are operating in single national markets, where it can easily dominate after acquisition (Jones Miskell 2007). Reference List Boyle, M 2014, ‘Unilever buys Talenti Gelato Sorbetto to bolster ice cream business’, Bloomberg Business, 2 December, bloomberg.com/news/articles/2014-12-02/unilever-buys-talenti-gelato-to-bolster-ice-cream-business. du 2014, Q3 2014 year-on-year revenues exceed AED 3 billion for the second con secutive quarter, du.ae/about-us/media-centre/newsdetail/2014/10/28/q3-2014-year-on-year-revenues-exceed-aed-3-billion-for-the-second-consecutive-quarter. du 2015, Company overview, http://phx.corporate-ir.net/phoenix.zhtml?c=199506p=irol-homeProfilet=id=. Jones, G Miskell, P 2007, Acquisitions and firm growth: Creating Unilevers ice cream and tea business, Business History, vol. 49, no. 1, pp. 8-28, hbs.edu/faculty/Publication%20Files/Acquisitions%20and%20Firm%20Growth.pdf. Jones, G 2002, Unilever- A case study, Harvard Business School Working Knowledge, 9 December, http://hbswk.hbs.edu/item/3212.html. Reinders, P 1999, Licks, sticks and bricks: A world history of ice cream, Unilever, London. Statista 2015, Brands of ice cream in tubs and blocks ranked by number of users in the United Kingdom (UK) in 2013 (in 1,000 people), statista.com/statistics/303868/leading-ice-cream-tub-brands-in-the-uk/. Unilever 2013, 2013 annual report and accounts: Making sustainable living commonplace, unilever.com/images/Unilever_AR13_tcm13-383757.pdf.

Analyze the nature and function of family in the following two works, Essay

Analyze the nature and function of family in the following two works, Jane Eyre and Pride and Prejudice - Essay Example It is not surprising that the world captured in Pride and Prejudice and Jane Eyre reflect some of the dynamics of these economic and social upheavals as they rippled through the country and restructured families as well as individuals. In both the real world and the fictional worlds of these novels, new roles also meant changes in the rigid system of manners that had typified the upper classes. This is reflected in the books as well since wealthy merchants and sailors began to afford the properties of the decadent rich who began losing their former status because of their traditional idle lifestyles (Priestley 60). Both Austen and Bronte introduce women who are thinking, feeling and reasonable people, planting the early seeds for the future feminist movements in characters such as Elizabeth Bennett in Pride and Prejudice and Jane Eyre in the novel bearing her name. In both books, the nature and function of family is seen to be changing in the face of these changed female characters, yet they still play a significant role in the ability of these women to achieve their dreams. In the Victorian world, it is clear that one of a daughter’s principle responsibilities in life is to take care of her family in any way she can. This referred both to her family in terms of parents and siblings as well as her family in terms of husband and children. This frequently translated to making a strategic marriage that would provide the family with financial well-being into the future. This was because women were still significantly restricted in their abilities to earn a living. The young woman's personal feelings toward the man were rarely considered a sufficient reason to refuse any offer proposed. This concept is shown in Pride and Prejudice in the form of Charlotte Lucas’ decision to marry Mr. Collins. She accepts his proposal as a last act of desperation to secure the monetary security she needs to remove the burden from her parents rather than because she harb ors any hope for a true emotional attachment. She reflects that "marriage was the only provision for well-educated young women of small fortune, and however uncertain of giving happiness, must be the pleasantest preservative from want" (65). However, Elizabeth operates under a new worldview in which the individual, son or daughter, has a right to expect some compatibility with the person they marry and to assess for themselves whether the match is appropriate (Bald 42). Despite the tremendous pressure her mother puts on her to accept Mr. Collins, placing the entire family's future welfare on her shoulders, Elizabeth cannot even think of considering a marriage in which happiness and true affection are not present. She gains this strength through the quiet but firm support of her father who believes her mind is as capable as his own. While her end goal remains to find a husband, Elizabeth has established her ground rules as first being someone who will respect her independent nature a nd permit her the flexibility to exercise it. She has the confidence to pursue this path because she knows she has the love and support of at least some of her family behind her. Many of these same pressures fall on the shoulders of Jane Eyre as she is expected to subsume her own personality to the benefit and wishes of her aunt after having been orphaned and left penniless. She has no independent income that might

Who Lost China Essay Example | Topics and Well Written Essays - 500 words

Who Lost China - Essay Example A loose coalition of Communists and Nationalists in China assisted by the United States and other allied powers had successfully defeated the Japanese forces. The failure to reach an agreement between the two principals, the Communists under Mao Dze Dong and the Nationalists under Chiang Kai Sheik led to a civil war ending in the loss of China to Communism in 1949. The loss of China was essentially the result of deterioration in Nationalist power and influence, inability of American foreign policy to influence events and long term antipathy towards aliens in the country. The Nationalist forces after years of corruption and misgovernance had lost the initiative in the country. The Nationalists lacked popular support, suffered from poor morale and a corrupt leadership. The deficiencies were mainly intrinsic to the Nationalist forces as has also been indicated in the White Paper published by the US Government in 1949.1 While they were not defeated on the battlefield their organizational cohesion which is a function of leadership, confidence and a will to resist had collapsed. The Americans supported Chiang who had lost considerable status as a national leader and the Nationalist Army was no match for the Communists due to break down of a will to fight. The Communists on the other hand could impose discipline and win over the people.